{"id":543,"date":"2025-05-04T11:17:09","date_gmt":"2025-05-04T11:17:09","guid":{"rendered":"https:\/\/viljestendesign.se\/?p=543"},"modified":"2025-05-04T11:17:25","modified_gmt":"2025-05-04T11:17:25","slug":"ess-1-design-min-resa-som-varumarke","status":"publish","type":"post","link":"https:\/\/viljestendesign.se\/sv\/ess-1-design-min-resa-som-varumarke\/","title":{"rendered":"Ess \u2013 1 Design: Min resa som varum\u00e4rke"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\">Ess \u2013 1 Design var mitt hj\u00e4rteprojekt under flera \u00e5r. Det b\u00f6rjade med en id\u00e9 om ett eget m\u00e4rke \u2013 kl\u00e4der som speglade b\u00e5de kvalitet, konstn\u00e4rlighet och personlighet. Jag \u00f6ppnade butik, byggde upp produktion, deltog p\u00e5 modem\u00e4ssor och samarbetade med \u00e5terf\u00f6rs\u00e4ljare \u00f6ver hela Sverige.<\/p>\n<p>Jag arbetade med b\u00e5de skinn, mocka, fuskp\u00e4ls och applikationer. Min stil var lekfull, uttrycksfull och ofta unik. Inget plagg var det andra likt. Tillverkningen skedde b\u00e5de i Stockholm och via s\u00f6mmerskor i Lettland och Turkiet.<\/p>\n<p>Att driva ett varum\u00e4rke kr\u00e4ver mycket \u2013 kreativitet, aff\u00e4rssinne, uth\u00e5llighet. Men det gav ocks\u00e5 enorm gl\u00e4dje. Att se mina kl\u00e4der b\u00e4ras av andra \u00e4r fortfarande en av de st\u00f6rsta bel\u00f6ningarna i mitt yrkesliv.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ess \u2013 1 Design var mitt hj\u00e4rteprojekt under flera \u00e5r. 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